CULTURE

How Trap Music Went From a Genre to a Fully Embraced Culture

Somewhere in the world right now, there’s an aspiring DJ, Producer, or Vocalist uploading music to the internet. They’ve been making music for a few...

How Brands Become Icons According to Snoop Dogg

Uncle Snoop. Big Snoop. The Dogfather. Everybody knows Snoop Dogg. Ever since Snoop hit the scene in 1992 with Death Row, he’s been going non-stop, and...

The Greatest Earned Media Play In Marketing History: The Story of Fubu & Gap

For Us By Us. In 1992, entrepreneur Daymond John, who many know from Shark Tank, started a clothing brand inside his mother’s garage that changed apparel forever. It was called FUBU. At its height, FUBU was a staple in Black culture, especially Platinum FUBU (y’all weren’t outside for that)

Why Brands Should Secure ‘Features’ Instead of ‘Collabs’

Let’s talk about features. Whenever a musician puts an album together one of the most appealing aspects of the project is the features. Who did they work with? How did it come together? So many questions abound.

How Gucci & Louis Vuitton Became the Most Treasured Brands In Hip-hop

Gucci. Louis. Versace. - the list goes on. Rappers mention Italian fashion houses in their lyrics and often get criticized for shouting out brands they don’t...

The Legend of Combat Jack: The Godfather of Modern Podcasting

When you mention podcasting, the first person that usually comes to mind is Joe Rogan. Before Spotify, he built his presence on YouTube with the...

How 1970’s Kung Fu Films Revolutionized Black Culture

Kung Fu is heavily respected by Black culture and has influenced a lot of film, music, and visual art that populated the 70s and...

How Tony Hawk Introduced a Generation to Old-School Rap

Let’s talk about Tony Hawk. Tony introduced the world to skateboarding and inspired a generation of kids to become pro athletes. Without proper context, you’d...

Why Beyoncé is a Master at Shifting The Culture

Queen Bey is back. Her new single “Break My Soul” dropped on Tuesday, and her album Renaissance is dropping on July 29th. While getting a...

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