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February 7, 2025

November 15, 2024

2025 is less than 50 days away. As usual, brands are releasing reports and end-of-the-year lists that give their POV on culture's most impactful moments...

How One Machine Defined The Sound of Hip-hop Music

November 13, 2024

Today, November 1st officially marks National Hip-hop History Month, and what better way to kick it off than to talk about the singular sound...

Tyler, The Creators Louis Vuitton Capsule Collection is In Stores

March 21, 2024

Tyler, The Creator's capsule collection with Louis Vuitton arrives in stores today. About a month ago, Pharrell announced that as Creative Director of Louis V,...

Beyoncé Drops the Pre-Order Link for Act II: Cowboy Carter

March 12, 2024

Beyoncé's eagerly awaited eighth studio album, "Act II," is set to release on March 29, 2024. The album, which pays homage to Beyoncé's Texan...

J. Cole announces Dreamville Fest 2024 Lineup

March 9, 2024

Dreamville just announced the new lineup for their inaugural festival happening on April 6-7 in Raleigh, North Carolina.

Future & Metro Boomin’ Announce New Album “We Don’t Trust You”

March 9, 2024

After years of anticipation, Future and Metro Boomin' have announced that they have not one but TWO new albums dropping in the coming weeks.

Drake Announces Scary Hours III EP

November 16, 2023

Drake, has once again caught his audience off guard with an exciting announcement. Merely weeks after unveiling "For All The Dogs," he's gearing up...

Drake & J. Cole Are Heading On Tour in 2024

November 13, 2023

Heads up! Drake just dropped the bomb with an epic announcement: a 2024 tour featuring none other than J. Cole! The duo is kicking things...

Ice Spice, Viral Marketing, & How to Sustain a Buzz in 2023 & Beyond

June 2, 2023

On August 22, 2022, a song created by Isis Gatson, the Bronx rapper we now know as Ice Spice spread across the internet. The song...

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