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How Crocs is Cornering the Market with Hip-Hop Partnerships

“What are those things in your shoes?" That's a question that Crocs wearers hear daily. For those who are unfamiliar with these charms, they are called: Jibbitz. And, whether you're a sneaker enthusiast or not you’ve probably seen all sorts of them before. Crocs are a favorite amongst anyone who’s ever needed a comfortable shoe — it’s part clog, part slipper, and fun to decorate.

Carving Out a Niche: As Told By Pusha T

A niche is defined as a specialized segment of the market for a particular kind of product or service. It’s that area where interest meets...

How Hip-hop Is Revolutionizing The Weed Industry

Weed and Hip-hop go hand in hand, just like it did with Jazz. And just like Jazz musicians, Hip-hop artists catch a ton of flack...

The ‘No Limit’ Soldier: Brand Building Lessons From Master P

In 1988, a rapper from the Calliope Projects of New Orleans made his way to the bay area of California in search of a...

Nipsey’s Theory: A Hip-hop Model To Product Pricing

It’s hard to imagine paying for anything when you live in an era where content exists in streaming libraries. Why buy an album for $9.99...

Black Friday Edition: Lessons in Giving From J. Cole, One of Hip-hop’s Biggest Givers

Happy Holidays, y’all. Hopefully, everyone had some much-needed time off, caught a few sales, and remembered to give back to those in need. Originally, I was...

The Rise of Creative Collectives

Since the inception of the music industry, artists have seen record labels profit off of them in a million ways: Oh, you want an artist...

How Brands Grow: As Told By Drake

Drake is one of the most prolific artists of our time. To date, he has 11 #1 albums - trailing only JAY-Z, and The...

DJ Burn One Shares 5 Ways To Elevate Your Brand In The Music Industry

By: Solomon Hillfleet Entering into music as a DJ first, DJ Burn One has dabbled in all of the roles a musician can, including A&R,...

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