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February 7, 2025

5 Marketing Lessons You Can Learn From Drake’s TikTok Smash ‘Toosie Slide’

April 9, 2020

Quarantine due to COVID-19 has spurred innovation in ways we that haven't expected. Platforms like Instagram & TikTok are flourishing with content creators experiencing a level...

The Best Decision I’ve Ever Made Was Throwing Away My Old Twitter

March 14, 2020

This post is dedicated to all the new people I’ve started following on my new Twitter and to anybody in a stagnant relationship with...

5 Marketing Lessons Musicians Can Learn From Mike Bloomberg

March 3, 2020

Marketing Is Not a Cure-All for an Unlikeable Product Inherently, marketing is about connecting with your audience in an authentic way that leads them to want...

The Lifestyle Rollout: How Music Marketing Is Showing Brands The Value of Storytelling

February 13, 2020

Traditionally album releases (or rollouts as we’ll call them) consist of the following: a single, a music video, and a radio push followed by...

An Open Letter to Indie Artists: Forget The Metrics & Focus On Impact

January 30, 2020

Occasionally I run into artists who ask me how they can improve their social media presence. The conversations generally center on their following being...

The 9 Best Hip-hop Albums & Mixtapes of 2019

December 14, 2019

2020 is officially 17 days away now (sheesh). And with the labels shutting down for the holiday’s it’s safe to say we have all...

Emerging Trends That Musicians Should Be On The Lookout For in 2020

December 14, 2019

Artists have a lot to keep up with these days. There are so many platforms and new ways of reaching fans out there. So,...

5 Marketing Lessons That We Can Learn From DaBaby

December 8, 2019

Iconic Brands Create Moments That Add Up To A Larger Story We know that iconic brands are master storytellers so I won't continue to beat a...

Little Brother Returns With New Album ‘May The Lord Watch’ Dropping at Midnight

August 19, 2019

With the past behind them, Little Brother now looks toward the future by giving fans their first album together in years. May The Lord Watch drops...

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